Love Where You Live. Know Who You're Working With.❤️

Real Estate Expertise on Both Sides of Lake Texoma

Buying or selling around Lake Texoma is its own kind of real estate experience.

Crossing a bridge, a county line, or the Red River can bring a different MLS system, different contract customs, and different disclosure and financing details. When you're dealing with lakefront property, acreage, new construction, investment property, or rural land, having a team who understands those details from the start makes all the difference.

That's where Brian & Jonelle Allen come in.

We're the husband-and-wife real estate team behind Love My Texoma Home, powered by INC Realty. Together we bring more than two decades of combined real estate experience, 1,400+ career closings, and more than $150 million in career sales volume to buyers, sellers, investors, and property owners throughout North Texas and Southern Oklahoma.

And the numbers are only part of the story.

Why We Built Love My Texoma Home

We built Love My Texoma Home to give this region a real estate team shaped around how it actually works.

Brian and Jonelle have each spent more than 11 years working in real estate, and along the way we noticed something: the Texoma market moves as one connected region. Buyers searching in Grayson County are often just as interested in Bryan or Marshall County. Sellers in Sherman want the same level of attention as sellers in Kingston or Durant.

So we built our own team, on our own terms, under both our names.

That meant building something personal: a team defined by both our names, focused on relationships over transaction volume, and built around how this region truly works.

That's the short version of why Love My Texoma Home exists. We live here. We work here. We invest here. And we built a business that reflects how this region works.

From Sherman, Denison, and Pottsboro to Durant, Kingston, and the communities around Lake Texoma, this isn't just a market we serve.

It's home.

---

The Texoma Power Couple

Two Different Skill Sets. One Real Estate Strategy.

Brian and Jonelle have each spent more than 11 years working in real estate, and each brings a different strength to the partnership.

That's exactly what makes the partnership work.

Brian is the strategist, marketer, analyst, and problem solver.

His background includes residential real estate, land development and marketing, foreclosures, distressed properties, hard-to-sell "ugly houses," Broker Price Opinions (BPOs), market analysis, digital marketing, and complex contract structures.

Give him a straightforward transaction and he'll find ways to improve it.

Give him a property that needs a creative approach, and you've probably made his day.

His experience matters most when a transaction involves multiple parcels, unusual property characteristics, land surveys, valuation challenges, investment considerations, cross-border issues, or financing requirements like tribal loan compliance.

Jonelle brings the people, property, and transaction sides together.

Her specialties include new construction, luxury lake homes, short-term rental properties, localized property sourcing, staging insight, client relations, and transaction coordination.

She has a knack for taking a transaction with dozens of moving parts and turning it into a clear path forward for the client.

From contract to inspections, lender requirements, repair negotiations, documentation, escrow, and closing, Jonelle keeps everyone moving toward the same destination.

Together, we create something neither of us could build alone.

Strategy plus execution. Marketing plus presentation. Numbers plus relationships.

And because we're husband and wife, the collaboration doesn't stop when someone leaves the office.

Real estate conversations happen over morning coffee, driving around Lake Texoma, between appointments, and sometimes late at night when a complicated deal needs another set of eyes.

For clients, that means two experienced professionals thinking about the transaction together, every step of the way.

---

Proven Results by the Numbers

11+ YEARS EACH

Real estate experience navigating changing markets, financing environments, technology, and buyer behavior.

1,400+ CLOSINGS

Career transactions involving residential homes, land, investments, distressed properties, new construction, lake properties, and more.

$150 MILLION+

In career real estate sales volume.

2 STATES

Hands-on experience across the Texas–Oklahoma border.

1 TEAM

One collaborative strategy from the first conversation through closing day.

---

The Texas–Oklahoma Advantage

Because the Red River Changes More Than the License Plate

One of the biggest advantages of working with Love My Texoma Home is our ability to operate across the broader Texoma market.

A buyer searching for a lake house may start in Pottsboro, Texas, then discover the right property is near Kingston, Oklahoma.

Someone relocating for work in Sherman or Denison might decide living across the state line near Durant fits their lifestyle better.

An investor may be comparing opportunities throughout Grayson County, Texas, with properties in Bryan County, Marshall County, or Choctaw County, Oklahoma.

Each area brings its own contracts, MLS systems, disclosure practices, tax considerations, property records, financing requirements, utilities, permitting, surveys, and closing customs.

We understand those differences.

Instead of treating Texoma as a collection of separate towns, we treat it as the connected regional market it's become.

That matters more every year, as Sherman, Denison, Durant, and the Lake Texoma corridor keep attracting homeowners, investors, businesses, retirees, second-home buyers, and people relocating from outside the area.

---

Lake Texoma Real Estate Requires Local Knowledge

Buying near Lake Texoma isn't just about finding a house with a great view.

Two properties that look similar online can have very different considerations.

Is the property actually waterfront?

What sits between the property line and the water?

Are there Corps of Engineers considerations?

What restrictions apply?

Where is the nearest marina or boat ramp?

Is the property served by municipal water, rural water, a well, or another system?

What type of septic system is installed?

Has the land been surveyed?

Could an addition, shop, dock, or other improvement be restricted?

Would the property work as a short-term rental?

Those questions matter whether you're considering a luxury lake house in Pottsboro, acreage near Kingston, an investment property around Durant, or a home elsewhere in the Lake Texoma region.

Local knowledge helps buyers understand what they're actually buying, and helps sellers anticipate the questions serious buyers are going to ask.

---

Marketing Properties Differently

A property deserves more than an MLS listing. It deserves a strategy built around who's most likely to buy it.

Before real estate, Brian spent years building a career in digital marketing, working on brand strategy, content, paid advertising, analytics, and online growth for businesses across multiple industries. That experience now shapes how Love My Texoma Home approaches every listing, from the way a property is positioned to where and how it reaches the right buyer online.

We start by asking who's most likely to buy the property and why they'd want it.

That distinction matters.

Every property gets its own strategy. A lake house is marketed around the lifestyle it offers. Acreage is presented around its potential. An investment property is positioned around the numbers investors care about, and new construction gets messaging built around what makes it different.

For unusual or hard-to-sell properties, finding the right story matters even more.

Brian combines market analysis, pricing strategy, digital presentation, property positioning, professional photography and creative direction, targeted online advertising, search visibility, social media exposure, and real estate technology to help properties stand out where today's buyers are actually looking.

Jonelle adds another layer through presentation, staging insight, buyer perspective, and the details that make a property feel more inviting online and in person.

The goal isn't just views.

It's interest from the right buyer.

---

Local Relationships Matter

Real estate is rarely a two-person transaction.

A successful closing can involve lenders, inspectors, appraisers, surveyors, contractors, repair specialists, insurance agents, and plenty of other people.

Over years of working throughout Texoma, we've built relationships with experienced local professionals, including trusted home inspectors and local trade contractors.

Clients are never required to use a particular provider. But having an established network makes it easier to find resources when a transaction needs something handled quickly.

When a survey question comes up, an inspection reveals an issue, or a contractor needs to evaluate something before closing, knowing who to call matters.

---

Frequently Asked Questions About Buying & Selling in Texoma

Do you work in both Texas and Oklahoma?

Yes. Love My Texoma Home focuses on the cross-border Texoma region, with particular emphasis on North Texas and Southern Oklahoma, including communities around Lake Texoma. Our experience lets clients evaluate opportunities across state lines instead of limiting a search just because the paperwork changes at the Red River.

How do you handle cross-border or out-of-state real estate transactions?

Communication and coordination matter even more when clients aren't local. We help coordinate the moving pieces among clients, lenders, inspectors, surveyors, contractors, and other parties. Electronic documentation and remote communication can handle much of the process from a distance, while our local presence means someone's on the ground when a property needs attention.

What makes your property marketing different?

We start with the property's likely buyer instead of relying solely on MLS exposure. Brian's background in digital marketing shapes positioning, pricing, creative presentation, online distribution, and property-specific messaging, drawing on years of experience building strategies that connect the right message with the right audience. The goal is to explain why someone should want this particular property, not just announce that it's for sale.

How does Brian determine a property's value?

Brian combines comparable sales, current competition, market activity, property condition, location, land characteristics, buyer demand, and years of Broker Price Opinion and valuation experience. For unusual properties, acreage, distressed homes, or multi-parcel transactions, valuation often takes more analysis than a simple online estimate or a price-per-square-foot number.

What exactly is a BPO?

A Broker Price Opinion (BPO) is a real estate professional's analysis of a property's likely market value. Brian's experience with BPOs and foreclosure-related real estate has meant evaluating properties where condition, location, repairs, marketability, or limited comparable sales can make valuation harder.

How does Jonelle help manage the transaction after we're under contract?

Jonelle focuses on keeping the transaction organized and understandable. She helps clients stay ahead of deadlines and coordinates communication involving inspections, lenders, documentation, repairs, escrow, and closing requirements, so clients can stay focused on what's ahead instead of the paperwork behind it.

Why is Lake Texoma-specific knowledge important?

Lake-area properties can involve considerations that aren't obvious from an MLS listing. Depending on location and property type, buyers may need to look into surveys, septic systems, water sources or filtration, access, property restrictions, marinas, shoreline considerations, and potential Corps of Engineers requirements. Knowing which questions to ask helps buyers move forward with confidence.

Can you help with land and acreage?

Yes. Land transactions are one of the areas where experience matters most. Brian has worked with land development and marketing, multi-parcel transactions, surveys, valuation issues, and complicated property situations. Depending on the property, buyers may also need to look into access, utilities, easements, restrictions, financing, zoning or land-use requirements, and survey boundaries.

Do you work with investors and short-term rental buyers?

Yes. We work with investors as well as traditional residential buyers. For short-term rental opportunities, Jonelle's experience helps buyers evaluate the property from both a guest-experience and ownership perspective. Buyers should independently verify applicable city, county, HOA, deed, financing, insurance, and other restrictions before buying specifically for short-term rental use.

Can you help sell a difficult or unusual property?

Absolutely. Those are some of Brian's favorite assignments. Foreclosures, distressed homes, unconventional properties, acreage, unusual layouts, and "ugly houses" often benefit from more than standard listing tactics. The opportunity is finding the property's real market, setting a strong pricing strategy, and presenting it to buyers who can recognize its potential.

Do you work with luxury and lakefront homes?

Yes. Luxury lake homes and Lake Texoma properties are among Jonelle's specialties. These properties benefit from thoughtful presentation and an understanding that buyers are often buying a lifestyle as much as the physical house itself.

Which areas do you serve?

Love My Texoma Home serves buyers and sellers throughout the greater Lake Texoma region, with a strong focus on Sherman, Denison, Pottsboro, Kingston, Durant, Grayson County, Bryan County, Marshall County, and surrounding Southern Oklahoma and North Texas communities, including transactions extending into areas like Choctaw County.

---

Your Home. Your Investment. Your Texoma.

Real estate is rarely just about square footage and sales price.

• It's where you're going to raise a family.
• It's the lake house you've been talking about buying for years.
• It's the acreage where you're finally going to build.
• It's an investment that needs to make financial sense.
• It's the property you've inherited and don't know what to do with.
• Or maybe it's just time to sell one home and start the next chapter.

Whatever brought you here, you deserve a team that understands the market, knows the territory, spots potential problems early, communicates clearly, and has the experience to help you navigate every step.

That's what Love My Texoma Home was built to provide.

Ready to Make Your Move?

Whether you're buying, selling, investing, relocating, looking for land, searching for a Lake Texoma home, or just wondering what your property might be worth, start with a conversation.

1. Schedule a consultation with Brian & Jonelle.
2. Find out what your Texoma property is worth.
3. Start searching homes, land, investment properties, and lakefront real estate across North Texas and Southern Oklahoma.

Love My Texoma Home

Brian & Jonelle Allen | Powered by INC Realty

Local knowledge. Two-state expertise. One team working for you.